Document Type : Original Article
Abstract
The later capitalism, along with increasing the productions, raising the level of general welfare, spreading possibilities and opportunities, and the more democratizing of society, brings together the most control and the most liberty has ever seen in the history. By the consumerism it provides fluid societies, with firm political systems. In this article by introducing consumerism as a system with positive feedback, I’d show how capitalism by relating social identity to consumption and changing it to an arms race, controls it as an order of signs.
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