Document Type : Original Article
Author
az
Abstract
The main concern in this article is the study of the role of conceptual metaphors in the field of ethics. After defining and conceptual metaphor, with emphasis on the views of Lakoff, Johnson and Movement, generality, inherent conceptuality, and system structure as the three main components of this kind of metaphor introduced, and its structural, ontological and guiding types were discussed. It was also stated that morality is a metaphorical nature and can not be conceived without conceptual metaphors. The introduction of metaphor to morality is shaped in two main forms: metaphorical conceptualization of metaphorical concepts and conceptualization of a particular moral situation. On the basis of these two points, the probability of falling metaphorical ethics in the context of relativity and critique and analyzing it continued to work. The main findings and innovations of this paper are in the design of three criteria for measuring the efficiency of metaphors in the field of ethics. The type and extent of the effect of metaphor on ethical reality, the type and extent of the effect of metaphor on moral motivation and the type and extent of the effect of metaphor on the objectification or tangibility of moral concepts are criteria that can both prevent relativity in metaphoric ethics and facilitate their grading of value.
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